Several months ago, I wrote a short post about The Strong Form. The Strong Form of the argument has no “but” or “some say.” The Strong Form of the action has no hedge. The Strong Form of the aesthetic isn’t derivative. Those who understand information warfare know that the memes that take shape in the first few days after an event matter more than almost anything that comes later. When there’s no strong form of the message, a memory hole appears. Diluted messages end up at the bottom of the pit. If you want your message to have any resonance at all right now, I urge you to be 20 percent louder, to be faster and to remove all caveats and hedges from your framing. The Strong Form of the argument wins. And without a strong form of argument, there’s zero strong action.