Why is Abstract winning? 1. I believe Phin is one of the core reasons Phin is unbelievably smart, talented, driven, & has a relentless work ethic. Active + Right is a deadly combo 2. It's never about the tech. Abstract sells benefits, not features

I really wanted to write more but I couldn't fit it into the tweet But #2 is so important Notice how all other blockchains talk about TPS and scaling and this and that Everyone is competing on features as if that matters I don't know anything about Abstract's tech and I don't really need to Abstract, Luca, Phin & Co understand the consumer blockchain value prop and are delivering on it Game, stream, gamble, make money, meme, degen, launch, play etc All of it on Abstract They've created a real vibrant culture and ecosystem, and they are relentlessly loud about it When you understand the marketing principles that drove Apple's success of selling benefits, not features And you look at Abstract's marketing vs other blockchain marketing, it becomes clear why they are winning