We've been on a 500 year evolution towards derivatives as a consumer experience says @NathanWorsley_ of @Euphoria_fi “It's no longer about speculation. It's no longer even about wealth generation. It's about almost like theme park ride design.” “It's about taking the user through emotional highs and lows, through giving them a social experience, through like making them feel the full spectrum of emotions. In a way, it's a form of art at this point.”